“Live as if you were to die tomorrow.  Learn as if you were to live forever.”
- Mahatma Gandhi

Whenever Clay and I have a conversation, we both get really excited to share our thoughts with one another as we know each side is listening, learning and then building on what was already discussed.  One of the [...]

We only think when we are confronted with a problem.
-John Dewey

Well it seems that Cerebral Element is starting to experience its first real growing pains.  Pains that we didn’t think we would have to worry about until we had a real product.  We’re happy to have them though.  Thanks for all the visits, we increased [...]

Now that is the kind of pudding that only $240 could buy
We had the 240, we had to have the pudding.
- The State
Here at Cerebral Element, we’re big fans of low fidelity.  We know that the best way to start something is by sketching it out.  So that’s what we have here, some back of [...]

“Move your feet, box out, take good shots and you can say ‘NEXT!’ “
- Bo Ryan

This quote is inscribed on the inside cover of my personal copy of Bo Ryan’s book, “Another Hill to Climb”. My father and I are longtime Wisconsin Badger fans and Dad waited in line for hours at a Bo [...]

You can get everything you want at Alice’s Restaruant,
Walk right in its around the back,
Just a half a mile from the railroad track,
You can get anything you want at Alice’s Restaraunt,
At Alice’s Restaurant
- Arlo Guthrie

Happy Turkey Day everbody!  We here at Cerebral Element are thankful for many things this year.  One of the first is [...]

So much of life, it seems to me, is determined by pure randomness. 
-Sidney Poitier

Whether this venture makes it or not, we know that it will in large part be to random chance as we are both big fans of Taleb.  That does not mean that luck won’t favor the prepared, but we go into these [...]

“The most important investment you can make is in yourself. Very few people get anything like their potential horsepower translated into the actual horsepower of their output in life. Potential exceeds realisation for many people…… Just imagine you’re 16 and I was going to give you a car of your choice today, any car you [...]

 
Release.  Rotation.  Splash.
- Craig Kilborn
That’s right we’ve taken our first steps towards world domination, as we now have splash pages up for Beer Optometrist and foglift on the good ole World Wide Web. 

Big thanks to Paul J Straw (known to his friends and enemies alike as Po Stro) for all his help creating our first icons [...]

I left the house tonight with three primary goals:
1) Go to the Apple store and ask a couple simple questions
2) Go to the Verizon store and ask a couple simple questions
3) Go to Chipotle and get a steak bowl with hot salsa
Store #1 – Apple
6:28pm – I arrived at Apple.  The store was busy.  I [...]

Life is filigree work. What is written clearly is not worth much, it’s the transparency that counts.
- Céline
So, right now while we are still getting our company off the ground, one of the key elements that we are focusing on is increasing transparency.  Each of the ideas Clay and I have is focused on sharing information [...]

I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent – Thomas Edison, inventor and scientist
Here at Cerebral Element, we have more ideas than we have time to even develop.  When Paul and [...]

Since we last left our heroes Paul and Clay, Clay has been busy meeting with the heads of Digital Operative Adam Levenson and BJ Cook to discuss some of the CE brainchildren.  I, on the other hand have been busy sketching things out and picking up Ruby on Rails for our first couple of projects.  
I’m [...]

Greetings from Cerebral Element, the eagerly anticipated company from Clay Hebert and Paul Pettengill.  We have achieved official LLC status in the state of Nevada, and have a mailing address for all of our fans to send their love letters to.  
Cerebral Element LLC
PO Box 29502 # 18755 
Las Vegas, NV 89126-9502